Re-Branding
Marketing
Kasteel Wurfeld
Dating from 1640 AD, Hotel & Restaurant Wurfeld has been a well-known and loved destination for it’s guests for decades.
With its picturesque location among a 2,5 ha private estate, fine dining cuisine and authentic interior, we didn’t have to look far to come up with some awesome marketing campaigns.
With a recent change in ownership it was time for the Castle to elevate its Branding and digital presence to modern day times.
Re-Branding
With every project we begin by looking at the basics, and the basics for each company is it's corporate identity.
Even though the goal was to modernize the logo, we felt it was important to remain loyal to its concept and heritage. You can find references to it on its crest.
From a new logo and complete new corporate identity to a more modern way of communication, we done it all.
Marketing
With the overwhelming amount of possibilities with such a beautiful business, we advised a complete overhaul of the current Marketing mix.
Ofcourse this started with an elevated level of new content creation and a big scale marketing campaign focused on the "Re-opening" and celebration of new ownership, and it was a huge sold-out success!
Together with the amazing staff we were able to achieve this succes purely organically, no paid ads or PR, no print-media and purely digital!
Social Media
In today's world as a business, you better make sure you're well represented on social media, because your competition will be! Every business can only thrive with a happy customer base and a loyal social following.
It can take many years to build up a solid reputation, while it can take a couple of bad reviews for it all to come crashing down.
For this reason we always involve our client's social media in everything we do. From regular posts to boost engagement and brand recognition to special content that work in unison with special marketing campaigns.
Recruitment-Marketing
Today's Job market is a highly competitive area. Both in Belgium and The Netherlands there is an overwhelming amount of demand for personnel in every sector and branche.
Because job seekers have such wide range in options it's essential to represent and position your company as attractive as possible online.
By using Data driven recruitment marketing strategies we were able to achieve amazing results!
Social Media
Extremely high-cost offline advertisements such as crazy expensive billboards, newspaper ads and printing thousands of brochures and flyers are, in many cases a way of the past.
Communication with both your existing customers and prospects primarily happens on Social Media now. This can be said for any type of communication; be it regular posts for engagement, informative posts, social proof or building a loyal following, to letting everyone know you have an amazing promotion or event coming up.
At the same time both prospects and existing customers use your social media as means to get a first impression, to get informed about your business, it’s quality and it’s services. Therefor we always take social media projects and its part of the Marketing machine, very serious.
Similar to our approach with Kasteel Wurfeld, we enhance the overall quality across all social media facets, emphasizing a commitment to sustaining this elevated standard. Our dedicated efforts include staying closely connected with your audience and staying attuned to current trends.
Marketing
New ownership is something to celebrate, especially when you’ve just became the owner of a beautiful historical Castle on a private estate. And that is exactly what we did!
Special events are an awesome and very effective way to promote your business while at the same time coming in very close contact with your target audience. This makes it a very effective oppertunity to learn priceless information about your target audience and establising a more personal connection with them.
After several very productive and positive meetings with the new ownership, we put together a complete strategy and plan for a big scale opening celebration event that would take place in 4 weeks.
An exclusive menu, exclusive cocktails, live music, improving decoration and ambiance, a mystery gift + voucher for all the guests, management over internal communications, promotions, etc; we took every aspect of this special event under our management and it was a huge succes!
By using a combination of Social Media marketing, Email marketing, Content marketing and other non-paid/organic marketing tactics, we were able to sell out the entire event within 2 weeks!
Re-Branding
In Japan it is a common saying that if your “Kihon 基本, きほん” (Fundamentals) isn’t perfected, it’s no use pursuing anything beyond that.
Kihon means the basics, Fundamentals, and at Granseal we also believe that if the fundamentals of your company meaning your Branding / Corporate identity, aren’t adequate, it’s always a waste of resources and time to pursue anything else.
The fundamentals of your company are the tree from which everything grows, and as long as any aspect of your Branding isn’t up to par, it will negatively influence anything else you do.
This also means a Re-Branding project is always an amazing opportunity to shed a fresh light on the positive transformation your business is making and is something that will generate alot of engagement, brand recognition and brand awareness.
It was an amazing honor for us to design a new modernized version of Castle Wurfeld’s logo and branding while staying loyal to its original concept and heritage.
Recruitment-Marketing
The current Jobmarket has a bigger supply of open positions than the demand for them. This means Jobseekers have an overwhelming amount of possibilities and offers.
The simple fact is; job seekers need you less, than you need them. In such a highly competitive job market it’s essential to position and present employment at your company as attractive as possible.
With the honor of representing a beautiful and historical business as Castle Wurfeld, we took complete management and oversight on the entire recruitment-campaign and recruitment itself for 3 new positions.
With 90% organic marketing strategies we were able to fill the required positions in record breaking time. By using all relevant social media platforms, job boards, email marketing, content marketing and recruitment marketing in general; Castle Wurfeld now has 4 additional highly motivated employees among its staff.
Besides the recruitment-marketing, we took complete responsibility over the application process itself as well. This means communication with all applicants, screening and filtering and holding all interviews among all stages of the application. We always advise on our complete involvement in the entire recruitment process to ensure top quality untill the moment of employment.
Some Statistics
- 76% of Job seekers want to know how long it will take to fill out an application before they apply. 76%
- 79% of Job seekers will consider a company’s mission statement before applying. 79%
- More than 70% of people who are currently employed are considering a new job 70%
- 64% of job seekers say that a bad candidate experience would cause them to stop purchasing goods or services from a company. 64%
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Good employer Branding reduces cost-per-hire by 50%!
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4.7 % of jobs in Belgium, the Netherlands and Austria were vacant in the first quarter of 2023, the highest value in the EU!
More Cases
Kasteel Wurfeld
FarmFun
Thor Performance
Recht Direct
Credits Factory
De Bergjes
Recht Direct
Credits Factory
De Bergjes
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